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Conceptual Design and strategy rooted in transpersonal psychology, rich placemaking, and sensory-driven branding
FINANCIAL PLANNERS,
INNER CITY COMMUNITY CENTERS,
REGENERATIVE CBD FARMERS,
SEX EDUCATORS
+ MORE
“Christine and The Why Creative have a great sense of what appeals to many and delivers it in such a way that is cool, edgy; which I admire. We think the real gift here is breathing new life into our stale ideas. We knew we needed "new" yet it became hard for us to revitalize on our own.”
“Christine is the only person I know who has thought to bring multiple belief systems into the way a brand is conveyed. She has also been supportive of me when we talked about expanding my business into other realms of design and consulting when I would have previously brushed them aside. She is one of the most driven people that I know, if for no other reason than her ability to always see the possibility in things. I am inspired to work on my business through watching her with hers. TWC’s hustle and dedication pushed me to do more and be better.”
“Christine/The Why Creative is an invaluable asset to our client work. When clients hire a branding agency prior to beginning their construction process they can make 100% of their decisions with more certainty. Location and architectural needs can be determined by branding: a modern brand can benefit from a brighter space with more windows versus a sultry brand with deep tones can benefit from a darker space with moodier lighting). The color palette, brand voice, and even the typeface being used are all indicators for design and architecture teams to follow when designing the interior of a space for clients as well. Christine always excels at asking the right questions of clients which in turn helps them to understand their brand inside and out. She is knowledgeable and creative in the ways she formulates the brand vision and is a great collaborator with our team to see that vision through the project.”
CHRISTINE MITCHELL
Christine Mitchell is the Founder and touchstone of The Why Creative. While she is the face of the company, she is generously supported by her collaborative portfolio of design partners. She's a lover of architecture and provenance as well as student of nature's infinite wisdom (hello biomimicry.) When she's not leading and directing design sprints, she's traveling the globe eating, hiking, and seeking life's mysteries out.
The Misfits Experience, a sister program through The Why Creative, was born to offer brands a richer, psychology-driven container for visioning, strategy, and content production.
OUR VALUES
We embrace the weird and unconventional. It's often through a state of play that we can open ourselves us to fresher perspectives and flashes on insight. When we explore free from judgment, we get out of own way with limited self beliefs, social mores, and adaptations.
We passionately believe that there is no PERFECT and there is no FAILURE. We live in a dynamic world with so much out of our control. Instead of fighting change, we want to design for flexibility and ease of adapting. Our work is always iterative, and we don't proclaim to know everything. But we have great ideas and know how to put these living experiments to work in a generative, scalable way. We like to fail fast and fail forward.
There is so much uncertainty everywhere and with more choices come more anxiety. Hello analysis paralysis. We believe that there are many different ways to get to a single outcome. The only way to KNOW if something is true for YOU is to TRY. Pick something small and let's build off of it. Hindsight is a great teacher for that. We encourage awareness, reflection, and analysis. If something isn't working, we pivot. But we need time to observe and time to let all scenarios play out.
If something is out of balance, it won't work and it certainly won't be scalable. This is true of service design, product development, and human exchange. We value your time and energy and we expect the same respect for our teams.If there is a problem, we talk about it and aim for resolution. The clients and partners we choose to work with know that we don't view projects as 'transitional' and instead, lead with relational.
Commonly used in architectural and urban planning contexts, a design charrette is an experiential, creative process that allows for ideation and problem so at The Why Creative, a design charrette brings together teams of diverse, skilled experts to dynamically explore brand expression for unconventional clients. From architects to astrologers, farmers to artists, we curate the most robust brain trust for a one-of-a kind gathering; a cultivation of the ‘richest’ kind. Perhaps you want to contribute your unique skills and perspective? Reach out!